Wednesday, 11 March 2020

Diya Snacks Business Plan

VISION

Established in 2019, Diya Snacks is eager to bring a revolution in snacks industry of India by putting up manufacturing plant in rural areas, Tier III & Tier II cities  & creating not only a lot of job opportunities but also empowering youths to become the enterpreneurs by giving them an opportunity to become our selling partners and be a part of this "Make in India" campaign.

INTRODUCTION

We are launching 3 categories of snacks under Brand names:

* Mood Munchy
* Ragi Rings
* Hup Hup

All the products are salty, cripsy & spicy and of highest quality. These are consumed round the year, 365 days, by all age groups & all income groups. These consumable items are made up of corn flour, rice flour & edible oil.

The main objective of setting manufacturing plant in tier III cities & rural areas is to efficiently utilise the abundantly available resources of the these areas and to enable uniterrupted supply of the products to market throughout the year.

MARKET PROSPECT

Indians have always been great foodies and snacks have always found a place in their plates with Chai. The popularity of readymade snacks is growing every day. There exists a very large market for snacks such as kurkure/chips/rings & they can be sold at varios retail outlets viz. Paan shop, Retail shops, Roadside eateries, Railway station & on online platform also such as Amazon etc.

Market Promotions play a vital role for the generation of the potential customers; therefore application of marketing strategies are recommended.Marketing plan of the proposed project may include Direct marketing & promotional campaigns like offereing special discounts, referrals, advertisements & making tie-ups with large buying houses. 

TARGET GROUP

Though these snacks are consumed by all age group & in all income groups, our main target group is in rural areas. Our focus will be on children & to promote our prducts among children, we will put 02 small toys inside every 5 Rs. pouch

TECHNOLOGICAL PROCESS

In Manufacting Snacks, following proccss are ensured, as below:

Raw Materials ⇒ Frying ⇒ Drying  Masala Mixing  Packaging  Storing/ Loading   Supply

CONSUMABLES

The Major Consumables required are as follows:

* Rice & Corn Flour
* Edible Oil
* Salt, Spices & Flavour
* Packaging Material

UTILITY: POWER & WATER

* The total requirement for power for the project is 5KW

* Constant flow of water is required for the operation of the plant. Water would be obtained from borewell & & will be stored in an overhead tank

BASIS & PRESUMPTIONS

While deriving figures and projections in this project, following basis & presumptions have been made.

* Project is based on a single shift basis and 300 days of working schedule in a year, working for 08 hrs, 25 days a month

* The project cost & other projections have been made ion present market conditions and souurces available within our sources/reach only& henceit may vary on account of market fluctuations & with different supplier & qualities.

* The cost of machinery and equipment/ materials indicated refer to a particular make & prices are approximateto these prrvailing at the time of preparation of this report

* Power rate is assumed to at Rs. 06.00 per unit & monthly fixed rental charges.

* Water would be made available through borewell facility at the projcet site

* There is an easy availability of unskilled labour & skilled personnels at the project site for operating the plant as these areas have human resources in abundance & they are always looking for the right opportunity to get associated with a good company/ project. We at Diya Snacks are committed to provide employment and other opportunities to localities to help our fellow Indians become self sufficient.

ESTIMATED COST OF THE PROJECT

PARTICULARS
AMOUNT(In Lacs)- In INR
Land & Building
2.00
Plant & Machinery
5.30
Misc Fixed Assts
1.00
Preliminary & Pre-Operative Expenses
1.50
Working Capital
1.70


TOTAL AMOUNT
11.5

Total Project Cost (in Words): Rupees Eleven Lakhs & Fifty Thousand Only

WORKING CAPITAL ESTIMATE


COST & PROFITABILITY ESTIMATE

I) OPERATIONAL EXPENSES

PARTICULARS
EXPENSES IN 1 YEAR (In Lacs)- In INR
Raw Materials
25.62
Salary
12.0
Packaging Cost
15.8
Toys Inside Pouch
6.3
Transportation
3.0


TOTAL AMOUNT
63.92

Total Cost in 01 Year (in Words): Rupees Sixty Three Lakhs & Ninety Two Thousand Only

II ) INCOME BY RS. 5 POUCH ONLY

PARTICULARS
REVENUE IN 1 YEAR (In Lacs)- In INR
Selling of Pouch at the rate of Rs. 3.7/ Pouch
77.70

TOTAL AMOUNT
77.70

Total Revenue by Selling 5 Rs. Pouch (in Words): Rupees Seventy Seven Lakhs & Seventy Thousand Only

NETT PROFIT

Income- Operational Expenses

(77.70- 63.92) Lacs = Rs. 13.78 Lacs

In Words: Thirteen Lacs & Seventy Eight Thousand Only

P.S.
This is the Minimum estiamation of our sales projection. Our Sales & Profit estiamte will be definitely on the higher side.

CONTACT US

M/s Diya Snacks

GST No. 10BHPPS83726276
FSSAI No. 20419321000167

Ph: +91- 7667243340
E: